Special BAFTA for Simon Cowell
Simon Cowell got a special award at the British Academy Television Awards (Bafta) on Sunday. The creator of ‘The X Factor’ and ‘Britain’s Got Talent’ was presented with an honorary award for his “outstanding contribution to broadcasting”, and says that he will be expanding his horizons in the near future.
Chairman of the Bafta TV committee, John Willis, called Cowell “one of the most brilliant entertainment producers of our time”. Willis cited the role Mr. Cowell played in bringing new and exciting talent to the attention of the British public, and his major contribution to TV entertainment on Saturday nights.
Since rising to fame in Britain with his role as a judge on ‘Pop Idol’ and in the U.S. with ‘American Idol’, the TV mogul has made his fortune by giving unknown performers a chance at celebrity, and his sometimes biting but always entertaining commentary on their performances. Now he says he wants to enlarge his participant base as well as his audience by taking on the other 65 countries that have bought his format. His new show would have the winners from each country competing for global fame.
The winner of Saturday night’s finale of ‘Britain’s Got Talent’ was a group of acrobats called Spelbound, and members of the troupe told reporters that they had offers to perform in Las Vegas, and dreams of performing in the 2016 Olympics due to recognition on the show.
There is no question that Simon Cowell knows how to attract and hold an audience. His current shows are the most watched in all of British television, and there’s no reason to think a global approach will not be just as popular.
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