Red Bee Media has recently conducted a survey that has shown the people in the UK are generally unsatisfied with the TV and radio options that are being broadcast. The company have recently announced that they are bringing together many groups of people to conduct think tanks and debates to see where broadcast media is heading over the next eight years and hope to draw up a picture of what it will look like by 2020.
The group expects that the amount of live television people watch will not decline over the next eight years and this is despite nearly 75% of people surveyed saying that they struggle to find anything good to watch on a weekly basis. There is also been a great deal of confusion among consumers about the different options for getting television into their homes. Overall, they seem confused by the number of devices available for receiving television broadcasts.
A great interest in non-live television has also been shown and over 70% of people have said that they want to be able to choose what they want to watch and when they want to watch it. Nearly half of those people surveyed said that they also wanted to be able to watch all of the past episodes of their favourite TV shows.
Consumers also expressed an interest in changing the way the television can be viewed in the home. Especially in the younger group surveyed, the demand for having wireless access to television on any screen in the house is growing rapidly. People have also said that they want to be able to watch the television they subscribe at home when they are abroad and some even went so far to say that it is frustrating that they cannot do so if they have access to a high-speed internet connection.
Well over half of all the survey participants said that they wanted to see movies and television broadcast on the same dates all over the world. Currently television is broadcast in some countries before others and consumers would like to see this equalised.
There is little doubt in the industry that consumers are willing to pay more for better content and this survey confirmed that. 20% of people said they expect to pay more for television in the next eight years. Less than 20% said they expected the amount they spend to decline. However, around a third of survey participants said that they would pay less for their television subscription if there was a cheap way for them to get access to movies.
The general consensus from the survey is that people are more engaged with movies and television than ever before and when you combine this with a significant level of change that is occurring in the industry people are coming to expect a lot more. There is no question that viewing habits are going to change significantly over the coming years as people demand a higher quality and more flexible viewing experience.








