ITV chief executive, Adam Crozier, stated that the network broadcaster is not trying to use its weight to unfairly charge consumers and that financially the station is only making as much as Channel 4 even though they are known to earn more television revenues.

Crozier went on to explain that ITV is not able to compete because it is behind in functionality and terms of revenue and thus they need to find a new way to invest online due to the fact that their website is not as great as other broadcasters.  Thus, if micropayments were added the company could start to profit from their online presence.

He also announced that the company has set aside a three year investment fund that totals £75m and will be used to develop the website.  The website is planned to be renovated before Project Canvas is launched which is due to happen towards the middle of 2011 since the launch of the project will make the ITV website a landing point.

Crozier added that Project Canvas is going to play a large role in the future of ITV and the company needs to make sure that ITV.com and the project are linked properly in order to get the most out of the joint venture.

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The service  TVCatchup.com carries the 18 main channels and over 50 channels by the end of the year.  For those unable to purchase a satellite or cable subscription, TVCatchup offers them access to the full range of UK television for the very first time.   The service is especially of interest to  the estimated 2.5 million homes which will not be able to receive full digital TV once analogue services are switched off in 2012 .

During the next twelve months legislation allowing the broadcast of “television without frontiers” is expected to be introduced within the European Community . Similar legislation is likely to be adopted outside of Europe in due course.  Eventually TVCatchup will have a particular appeal to viewers overseas, especially holiday makers, ex-patriots and British forces staff who would not otherwise be able to view their favourite programmes when away from home. However, pending such changes in legislation, access to the TVCatchup service is currently restricted to only those situated within the UK.

The current live streams are compatible with mobile devices and have been successfully trialled on trains, coaches and even planes. The developers of TVCatchup are additionally working with third parties to provide home PC users with functionality similar to those offered by the Sky+ recording system.

TVCatchup is free, funded by advertising.

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