In recent months, the tensions between the BBC and ITV have been escalating as the two television channels battle for viewers. These tensions are coming to a head as the two channels are going to be airing their most popular programmes at the same time. Britain’s Got Talent and The Voice are going to be overlapping which means that viewers are going to have to choose which programme they watch live.
The two channels are still in negotiations about delaying different parts of the show in order to benefit them both, however, it is certain that some parts of the show will definitely overlap. It was thought initially that over an hour of programming would overlap, however, negotiations have meant that this has come down to a much smaller amount in reality.
ITV have moved their programme, Britain’s Got Talent into a later start to accommodate the BBC and because of this they are going to be starting the show at 6:30 PM. The BBC are going to be starting the show 20 minutes earlier at 6:10 PM and ITV have been the ones to compromise because the BBC were scheduling live sports that afternoon which could not have their time changed.
The negotiations appear very frustrating for both channels and the bosses have said that they have been angry at their counterparts for not being more compromising in the situation. It is a strange situation as both shows are immensely popular and the channels know this, it just seems to be a game of one-upmanship on each other.
The situation could be completely avoidable if the channels planned ahead of time and were less concerned about beating each other, and more concerned about overall ratings figures for both of their programmes. They have also both been openly critical of each other in the press.

